Local search advertising
Google Ads management for local coastal businesses
Google runs an ad auction each time someone searches, using six factors to determine whether an ad appears.
Search marketing campaigns
Google Ads management in Charleston and Mount Pleasant
CloudCentric runs Google Ads campaigns for clients. Google lists six factors that together determine when and whether an ad appears, running an auction each time a person searches on Google. Phone call measurement covers calls from ads.
- 1
Search happens
People type a search on Google for a local business.
- 2
Ad auction runs
Google Ads runs an ad auction each time someone searches on Google or visits a site that shows ads.
- 3
Click or call arrives
Phone call measurement covers calls from ads, calls to a number on the website and taps on a mobile site.
Advertising accounts for coastal local businesses
Google Ads campaign types include Search, Display, Shopping, Video, Performance Max, Demand Gen and App. Choose settings based on typical customer searches.
Important campaign parts
Keywords and searches shown are examples.
Core parts of a Google Ads campaign
Google provides tools to control campaigns. Settings determine search terms, reach, formatting and tracking.
Google Help says
Check your account
Google Ads settings shown on screen
See configurations straight from Google Ads help documentation. Screenshots show match type behaviors, measurement setup and conversion categories.
Google Ads Help screenshots
Six factors determine ad placement
Google runs an ad auction each time someone searches on Google. Separate auctions run for each ad location. Six factors decide if an ad appears.
Bid
Bid amounts represent the most an advertiser is willing to pay per click. Google says actual payment is often less.
Ad and landing page quality
Google says quality reflects how useful and relevant an ad and its landing page are, summarized in a Quality Score.
Expected impact of ad assets
Google weighs expected impact of ad assets and other formats supplied by the advertiser.
Ad Rank thresholds
Google enforces minimum quality levels for a position to determine if an ad qualifies to show.
Context of the search
Google evaluates search terms, user location, device, time and other signals during the auction.
Auction competitiveness
Google says when ad ranks are far apart, higher-ranked ads are more likely to win but may pay a higher cost per click.
Digital marketing services for local businesses
CloudCentric provides technology and marketing services to local businesses. Explore related configurations.
Geotargeted advertising
Location targeting and geofencing configurations define exact service areas for advertising.
SEO services
Organic search for the website relies on structure and content rather than paid advertising.
Local SEO
Map results depend on business profile information and local citations.
Landing pages and forms
Destination pages serve as the place where an ad click lands.
Web analytics
Counting visits and actions provides conversion data directly to Google Ads.
First steps for a Google Ads campaign
Launching a campaign requires setting parameters based on business goals. Define tracking, terms, geography and materials.
- 1
Choose conversions to measure
Define valuable actions, such as a purchase, a sign-up or a phone call to track.
- 2
Pick keywords and match types
Select terms using exact match, phrase match or broad match settings. Add negative keywords.
- 3
Set locations to reach
Target specific countries, areas within a country or a radius around a location.
- 4
Add assets and set bid
Supply text and image assets, and set a bid for clicks.
Common questions about campaigns
- What is Google Ads management?
CloudCentric runs Google Ads campaigns for clients. Google describes Google Ads as an online advertising program. Further management details are not stated here; call us.
- Does paying more get the first position?
Bid amounts represent the most an advertiser is willing to pay per click. Bid is one of six factors determining if an ad appears. Exact ranking rules are not stated here; call us.
- What does PPC management cover?
CloudCentric runs Google Ads campaigns for clients. Details about specific management processes, tools or reporting are not stated here; call us to learn more.
- How do I know an ad led to a call?
Google Ads can measure conversions from phone calls. Phone call measurement covers calls from ads, calls to a number on the website and taps on a number on a mobile site.
- How is this different from SEO services?
Organic search for the website relies on content rather than paid advertising. Further differences are not stated here; see our SEO services page or call us.
- What should I know about match types?
Broad match reaches related searches. Phrase match reaches searches including the keyword's meaning. Exact match reaches searches with the same intent. Negative keywords stop ads from appearing on searches containing a term.
Start search advertising for your business
Call CloudCentric for Google Ads management in Charleston SC and the surrounding coast.