Smallest radius
Google requires a minimum radius of 1 km. Nothing smaller is allowed.
Local business advertising
Geotargeted ads for local businesses
Online ads show to people in chosen places, like a radius around a business, using geofencing advertising to reach audiences based on location.
Targeting examples for local businesses
Pick a kind of business to see location targets that tend to fit. Targeting choices are simply examples illustrating targeting options.
Common location targets
Targeting choices listed are examples to illustrate options, not results or a complete plan.
Location options
Levels of geotargeted ads
Google Ads location targeting works at three levels: whole countries, areas within a country and a radius. Options below show who each selection reaches.
Pick an option
- Reached
- Not reached
- Left out
Order of geofence marketing setup
Campaigns are set up in a specific order, starting from deciding where customers are to selecting places to leave out entirely.
Ad appearances
Location data from Google Business Profile
Location assets add a business address, a map and approximate travel distance to an ad, using location data from Google Business Profile.
Pick an ad placement
Ad locations
Displayed information
Location targeting limits
Google Ads enforces limits on location targeting. Knowing rules for size, accuracy, campaign type and planning helps define a campaign.
Very small places
Google enforces minimum area and user-count thresholds. Ads aimed at very small locations or radii may show intermittently or not at all.
Bulk lists
Bulk location lists are limited to 1,000 locations at a time. More can be added in further batches.
Best-effort accuracy
Location targeting is based on user settings, devices and behavior. Google's targeting is best effort and not 100 percent accurate.
Hotel Ads
Hotel Ads campaigns cannot be targeted by radius.
One asset type
An account uses only one location asset type at a time.
Language and place
Keep language and location targeting consistent. Target English speakers and write ads in English.
Customer locations
Target where customers are, which may differ from where the business is located.
Frequently asked questions
- What is geofencing advertising?
Targeting a radius around a business address is commonly called geofencing. Geotargeting shows ads to people in chosen locations based on signals like devices and behavior.
- What is the smallest radius I can target?
Google Ads enforces a minimum radius of 1 km. Radius targeting below 1 km is not allowed.
- Should I choose Presence or Presence or interest?
Google recommends Presence or interest as a best practice for Search. Presence makes sense for sensitive verticals wanting only people physically there.
- Can I leave out places?
Locations can be excluded, one at a time or in bulk, from the Locations exclusions tab. People located in excluded places are left out.
- How does my address appear in an ad?
Location assets add a store address, a map and approximate travel distance to an ad, using data from Google Business Profile.
- Can CloudCentric help set it up?
Call (844) 422-7000 to discuss your advertising setup. Costs and results are not stated here, so please call to discuss details.
Ready for geotargeted ads?
Call (844) 422-7000 to discuss advertising setup, or book a walkthrough.
CharlestonMount PleasantNorth CharlestonIsle of PalmsFolly BeachKiawahBeaufortBlufftonHilton HeadSavannah